This is a shout out and a big “Thank You” to all of the businesses in town that continue to allow us to hang event posters in their windows. While it’s fun to be getting so many “new” large, corporate businesses in the area, those corporations often have strict policies which won’t allow us to hang a poster in the window or on a door, or leave any other type of flyer or card letting their customers know what may be going on in the arts.
Advertising in the newspapers and on the radio is very expensive. Our local radio stations and newspapers cut us a pretty good deal and are very good to work with us… but it’s still very expensive and we could spend ourselves into oblivion trying to get the word out to the community. So… we bought our own Xerox printer to save money and have it available “on-demand”. It paid for itself in about 8 months. But we still have to buy paper and pay Xerox a per-copy fee. It’s a good deal but not free. Social media and bulk e-mail have become very important to us, along with any other “free” word-of-mouth advertising we can think of. Banners are expensive and you have to put up 8-12 to try and cover the valley.
Anyway, the bottom line is… we need to be thankful for and express our thanks to those local businesses that still allow us to hang a poster. Some have stopped letting anyone hang posters, over time, and some businesses are no longer there. If you visit one of the businesses that has a poster for a local event in it, thank them for supporting local groups and activities.It helps us keep ticket costs down and continue to function. It helps us bring in and/or promote great talent… artists, musicians, dancers and actors… at a pretty amazing price.
And thank you for coming to our events and supporting us. Winston Churchill said “The arts are essential to any complete national life. The State owes it to itself to sustain and encourage them….Ill fares the race which fails to salute the arts with the reverence and delight which are their due.” If you don’t come and partake, we cease to exist.